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A problem faced by many businesses is that they struggle to find clients. And if they know how, the problem is they don't have the right strategy. Nowadays, there's a lot of information and suggestions.
Here are the 6 steps on how to find clients on LinkedIn:
Identify Your Prospects
Let's say your profile is already optimized and already has information about you and your business. The next step is to identify your prospects. You can't just say "anybody".
Here are the checklist to identify your target clients:
Locations (and should be specific)
Position, Job Title, Decision- makers
Years of experience of your target clients
Industries (such as e-commerce, marketing, retails and etc.)
Size of the company
Connection Request
Once you identify your target, you can send them a connection request. You can either include a note or just click "CONNECT".
Outreach Message
This is the most important. The quality of the outreach message is the gateway to engaging with your target. An outreach message should be friendly and doesn't sound pushy.
For example :
" Hey John,
Thank you for accepting my connection request.
I look forward to learning more about you and your business.
Warm regards,
Jane "
Follow-Up Message
When your prospect was not responding to your first message, send them a follow-up stating your intention and how you can help them or if you want to collaborate with them. And if they respond to you that's the right time to arrange a schedule with you or send them your calendar.
Post relevant content
To get inbound leads, posting relevant content really helps. A lot of people are really not reading their LinkedIn messages due to a lot of people are sending them messages as well, so it's important to post content consistently for a prospect/target would notice you.
Send emails
As I've said above that some prospect don't read their LinkedIn messages, so sending them emails is another way to ask them to schedule a call with you and discuss more details about how you can help each other.
To find emails, just simply click the profile of your prospect, and find CONTACT INFO (which you can find below the name).
Note: There is no guarantee that all people you have messaged on LinkedIn would respond, some of them would ignore but don't be discouraged because it happens to a lot of business owners, entrepreneurs, coaches and professionals. You can't please everyone.
On the other note, there is always someone is interested in your business and what you can offer.
Consistency is the key, always keep testing and never give up.
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